Here’s a hard truth: WNBA stars like Angel Reese are often paid a fraction of their true worth, and it’s forcing them to get creative off the court. But here’s where it gets controversial—while the league struggles with stalled CBA negotiations and rookie salaries surpassing those of established players, athletes like Reese are turning the offseason into a business goldmine. And this is the part most people miss: it’s not just about basketball anymore—it’s about building a brand that pays the bills the WNBA can’t.
Two-time WNBA All-Star Angel Reese is no stranger to this reality. After openly expressing frustration over her salary—which, at an average of $81,096 annually, pales in comparison to her market value—Reese has doubled down on her off-court ventures. During the last offseason, she wasn’t just honing her skills in the gym with legends like Lisa Leslie; she was also expanding her empire. From her Reebok shoe line, AR1, to becoming the first professional athlete to walk in the Victoria’s Secret Fashion Show, Reese is redefining what it means to be a WNBA player in 2025.
Bold statement alert: Reese once quipped, ‘Hating pays my bills, baby,’ but it’s her hustle outside the league that truly keeps her afloat. Her podcast, ‘Unapologetically Angel,’ her fashion ventures, and even her recent Oreo Cups campaign with Team USA teammate Paige Bueckers showcase her ability to thrive despite the league’s financial limitations. But here’s the kicker: while Reese is killing it off the court, her on-court salary remains stagnant, with her four-year rookie contract maxing out at $93,636 in 2027.
This raises a thought-provoking question: Should WNBA players like Reese prioritize brand-building over basketball? Or is it the league’s responsibility to step up and pay its stars what they’re truly worth? Reese’s actions suggest she’s not waiting for an answer—she’s creating her own path. But what do you think? Is her approach a necessary workaround, or does it highlight a deeper issue in women’s sports? Let’s debate this in the comments!
