Imagine a world where your favorite luxury timepiece isn't just a beautiful object but a symbol of personal significance—something you would want to wear for a lifetime and beyond. But here’s where it gets controversial: have you ever pondered which watch would truly earn that forever spot? This intriguing question was posed by Euronews Culture to some of the most talented watchmakers competing at the 2025 Grand Prix de Horlogerie de Genève (GPHG), the world’s most prestigious watch awards.
Every year, the GPHG gathers the finest names in high-end watchmaking to celebrate craftsmanship, innovation, and design excellence. The 2025 edition marked the 25th anniversary of this glamorous event, held in a ceremony rich with elegance, tradition, and a touch of pageantry. It’s more than just an award show; it’s the ultimate pilgrimage where industry leaders, artisans, and enthusiasts come together to honor the art of horology—an art that combines engineering mastery with aesthetic finesse.
The awards serve as a showcase for exceptional watches, highlighting those that push boundaries and set new standards in luxury watchmaking. During the event, Euronews Culture took the opportunity to engage with some of the competing watchmakers—asking a simple yet profound question: which timepiece, from any era, is their absolute favorite?
While many participants inclined to mention pieces from their own brands—likely reflecting a deep sense of pride—some responses veered into surprising and thought-provoking territory. Could a gesture like this reveal true passion beyond commercial interests? Or does it highlight a different kind of brilliance—personal preference versus branded achievement?
If you want to discover which watches caught the experts’ eyes and hear their reasons, be sure to watch the full video above. And as we reflect on these choices, let us ask: Is choosing a favorite watch purely about aesthetics and craftsmanship, or does it stem from emotional connection and personal stories? Do you agree with their selections, or would your pick differ entirely? Share your thoughts below—this subject invites more debate than you might think.
